When designing your website, you will need to consider using some kind of search engine optimization, or SEO, to help ensure that your site ranks high on the lists submitted by the major search engines. This is important, as is well known that the patience of the web users is not unlimited, to say the least, and most people who search the Internet lose interest after a couple of pages of results.Perhaps the first step in SEO is to decide on the keyword combination you should use. There are several tools available to help with this, Google Adwords and Yahoo Overture are the obvious choices here, although there are others. It should also be looking to see which keywords your competitors are using. You can not use any of these words, but can give you some ideas about which direction to take.Once you have decided upon the keywords you wish to target, should produce the contents of the website. Make sure each page has all the keywords in the text. Do not go crazy here a good rule of thumb is that the percentage of keywords used within a page must have more than 15%. All this and more we run the risk of content being rejected by search engines for keyword stuffing. Remember that the text should also be clear and understandable you want to impress your visitors to visit other parts of your site, or return regularly.After the contents of each website has been developed, it will be necessary to generate the necessary HTML code to display the page on the Internet. At this point you will need to pay particular attention to three areas. The first is the title bar, shown at the top of the browser window when visiting a page. The text here should contain keywords as part of a title for the page. Be concise about 70 characters is the norm here. Below are meta tags, which should contain the keywords as part of the description. The keywords meta tag used to be important, but it is not used by most search engines. Resist the temptation to present a list of hundreds of combination's of words here search engines will reject web sites this crime also. Finally, do not forget to use alt tags with images and hyperlinks. As before, these should include keywords in a clear and concise.Aside from keywords, the other main factor that drives the search engine rankings is the number of websites that are linked to and from your website. A number of quality inbound links will increase the ranking of your website can achieve. Notice that I said good quality above this is important as poor quality links will have the opposite effect. Stay away from so-called link farms as the search engines will reduce its classification if it is linked to many of these. It is much better for you to try to exchange links with websites related businesses they tend to drive top positions.Once the website is designed and organized, you want to try to spread the news of its release around the Internet. You can send your home page from Google and Yahoo and all other search engines and directories manually which is not necessary to wait for its automated software to visit your site. Do not try to submit the whole site this will be frowned upon. A recent development in this area has been the launch of Google Sitemaps, which allows a website owner to send a file to Google to index your entire website. This will allow the software to investigate Google indexing your entire site, and can help your home site in the rankings.At this point, all the preparation was done. Now is the time for patience. Remember that search engine results do not change overnight maybe two or three months before you see your site start to appear in the ranking, and even before you approach the top, especially if you have chosen a competitive field. Try to control the ranking of the site on a regular basis, using the keywords you chose to use, and you have done well to optimize your site will begin climbing in the standings. If not, well, remember that SEO is not an exact science, and you may have to go back and adjust some of its pages.



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