Advertising  »  Branding

Guidelines for Industrial and company logo

Date Added : February 8, 2011 | Views : 336

The logos are the icons that represent companies, institutes and other organizations. They may also represent the products and services. Consumers recognize and relate to the logos, which in turn, will build the company brand.



In the world of commerce, logo design are considered tools. They may have a huge impact on any business. Select the logo of evil and its sales will not be as important as it had anticipated. Choose right and your brand will soon be a household name. A distinctive logo design business is essential, therefore, do not create your own, but ask a professional graphic designer for help.



Not everyone can create a logo design winner. You need the graphic skills and a thorough knowledge of graphic design to attract consumers, both online and in the real world. Creating logo designs is not an easy task, but with the following guidelines to their side, have a good solid base.



View design your company logo as a tool



A logo should represent what your company represents. Must have a professional look, as the logos are not really works of art. They are designed to show consumers that your company or organization in question. Incorporate as much information about your business you can in your logo, but without overcrowding the design. A skilled graphic design firm can help draft a logo fascinating, visually pleasing.



Avoid intricate and complicated designs logo



Design logos are busy, or too complex will only confuse your audience. It must be simple so that the viewer does not have to "study" your brand. It should be obvious at first glance who you are and what products or services you are selling. People do not have time to look at a logo, but wants to see and know what question.



Another reason why a logo design company should be complicated is the fact that the drawings and schemes and do not shrink. While the logo may seem surprising in a roadside billboard or the side of a truck company, may be unrecognizable in a business card or the top of a prospectus.



Only need a choice of three colors



Ideal logo designs are printed using only one or two colors. If that's too simple, add one more, but that should be the maximum. There are two reasons to keep your choice of base color.



* It keeps printing costs down to the point of sale materials such as letterhead, business cards, labels and envelopes.

* In some environments, the visual impact of your logo will be reduced if you use more colors. For example, faxes only print in black and white. This means that if you are promoting your company through a painting peacock colors, many of the effects of the bird may end up looking like a ravaged turkey.



Be careful when selecting colors, as some colors may be associated with certain prospects. For example, red is often associated with the risk / the blood and can have a negative impact if used to promote your business health.







Check trademark rights



While there is little chance that someone is already using the logo design, it never hurts to check your trademarks and registration rights. Registering your company logo to protect now and in the future.


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Article By: alan jacob


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